Facebook + Instagram ads that actually drive leads.
Campaign strategy, creative production, audience targeting, retargeting funnels, and weekly optimization. Lead form ads synced to LeadConnector for instant follow-up.
Meta is harder than it was pre-iOS-14. We run conversions API, server-side tracking, and constant creative rotation to recover signal.
Six layers of Meta campaign management.
Campaign Strategy
Awareness, traffic, lead-gen, conversion, retargeting — the right campaign objective for your funnel stage. No "boost post" guesswork.
Audience Targeting
Custom audiences from CRM data, lookalikes, interest-based, and detailed behavioral targeting. Built for the specific buyer you want.
Creative Production
Static ads, video ads, carousel ads, and Reels-format creative produced in-house. Multiple variants for testing.
Retargeting Funnels
Multi-stage retargeting based on website behavior, video view depth, and engagement signals. The leads that bounced come back.
Lead Form Ads
In-platform lead forms that convert without leaving Facebook/Instagram. Pre-filled with profile data. Synced to LeadConnector for instant follow-up.
Weekly Optimization
Audience refreshes, creative rotations, bid adjustments, and budget reallocation. Active management, not set-and-forget.
Meta Ads questions.
What's a realistic CPL on Meta?
Service businesses: $20–$80 per qualified lead. B2C/ecommerce: highly variable by category. We benchmark against your industry and report monthly.
Do you handle creative production?
Yes — static, video, carousel, and Reels-format creative produced in-house alongside campaign management. Multiple variants for testing.
How fast will I see leads?
Lead form ads can drive leads in week 1. Standard campaigns typically need 2–4 weeks for the algorithm to optimize. iOS privacy changes have lengthened the optimization period.
How does iOS 14+ privacy affect Meta Ads?
Significantly — attribution is fuzzier, optimization slower, and CPM has risen. We build campaigns with conversions API, server-side tracking, and aggregated event measurement to recover as much signal as possible.
What's the minimum spend?
Typically $1.5K+/mo in ad spend for management to make economic sense for both sides. Below that, the manual time to optimize burns the math.
Tell us your audience. We'll build the funnel.
30-minute call. We\'ll review your funnel, your creative, and your CPA targets — then come back with a Meta strategy and quote.