Calls that close. Disputes that get refunded.
Google Search Ads + Local Service Ads managed for cost-per-call, not impressions. Aggressive dispute management gets 20–40% of LSA spend back in bad-lead credits.
We've run paid search through every algorithm change, every iOS privacy update, and every PE-rolled vertical. We know how to spend ad budget that returns.
Six campaign types, actively managed.
Google Search Ads
High-intent keyword targeting, ad group structure, smart bidding, negative keyword management. Built for cost-per-conversion, not impressions.
Local Service Ads (LSA)
LSA setup, category optimization, lead-bid management, and aggressive dispute filing. Most clients recover 20–40% of LSA spend in disputed-lead credits.
Google Ads for Lawyers (LSA-L)
Bar-compliant LSA campaigns for law firms. Practice-area targeting, intake routing, and dispute management on PI mass-tort lead spam.
Performance Max
Automated cross-channel campaigns when they fit — typically for ecommerce or multi-product service businesses. Closely monitored, not blind-trusted.
YouTube + Discovery
In-stream and discovery ads for prospecting and retargeting. Cheaper reach than CTV with intent layered on top.
Conversion Tracking + Attribution
Call tracking, form attribution, offline conversion imports from your CRM. We measure what closes, not what clicks.
Google Ads + LSA questions.
How aggressive is your LSA dispute management?
Every charged lead reviewed within 48 hours. Wrong number, out of service area, junk, non-relevant inquiry → we file the dispute. Most clients recover 20–40% of LSA spend in credits.
What's a realistic CPA?
Wildly variable. Home services LSA: $40–$150 per qualified call. Legal: $200–$2,000+ depending on practice. We benchmark on the discovery call.
Can you run Google Ads for Lawyers (LSA-L)?
Yes — LSA for Lawyers in eligible jurisdictions. Bar-compliant copy, intake routing, and aggressive dispute management on PI mass-tort lead spam.
How fast will I see calls?
LSA can drive calls within days of approval. Standard Google Ads: 1–2 weeks for the algorithm to optimize. Performance Max: 30 days minimum.
What's the minimum ad spend?
For Google Ads management we typically work with $3K+/mo in spend. LSA can start lower since management is simpler. Below those, the math doesn't work for either side.
Tell us your accounts. We'll find the leaks.
Free PPC audit. We'll review your accounts, your CPA targets, and your dispute history — then come back with what we'd change.