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Roofing Marketing

Win on reviews and authority — not door knocks.

SEO, Google LSA, paid social, storm-response campaigns, and AI lead capture for residential and commercial roofers. Storm-chaser-resistant by design.

Roofing SpecialistsStorm-Lead Ready24/7 Lead Capture

25+ years in the trades. We've run roofing campaigns through hailstorms, insurance changes, and PE rollups.

The Real Problems

Marketing built for the way roofing actually runs.

  • Storm Chasers Flood Your Market

    Out-of-state crews door-knock for two weeks after a hailstorm and disappear. We help local roofers win on brand authority, reviews, and faster digital response.

  • Insurance Claims Are Half Your Job

    Marketing has to translate "I think I have damage" into a qualified inspection. Landing pages, AI bot scripts, and follow-up sequences handle the insurance conversation.

  • Residential vs Commercial Mix

    Different decision-makers, different sales cycles, different ad creative. We segment campaigns so you're not paying residential rates for commercial leads.

  • Reviews Are the Whole Game

    Roofing buyers are scared. They Google reviews before they call anyone. We automate review requests after every job and dispute fake negatives.

What We Run

A roofing channel mix that compounds.

  • Local SEO + AI Search

    Rank for "roofer near me," "roof replacement [city]," "storm damage roofer," and the long-tail terms that close.

  • Google LSA + Ads

    LSA with active dispute management plus paid search for terms LSA doesn't cover (commercial, specific roof types).

  • Storm-Response Campaigns

    Geo-targeted ads activated within hours of major storm events. Be there when homeowners start searching for damage assessment.

  • CTV + YouTube Ads

    Brand-building video that establishes authority — homeowners need to trust you before they let you on their roof.

  • Reviews + Reputation

    Auto-request Google reviews after every project. Respond fast to negatives. Compound that 4.9-star rating into search dominance.

  • AI Lead Capture (LeadConnector)

    24/7 AI bot qualifies inspection requests, books estimates, and texts back missed calls. Lead never goes cold.

FAQ

Roofing marketing questions.

How do you compete with storm chasers?

Storm chasers win on speed and door-knocking. You win on reviews, local trust, and being the first result when the homeowner Googles. We build that compounding asset over 6–12 months.

Can you handle insurance restoration roofing?

Yes. Insurance restoration has different messaging — we build dedicated landing pages, AI bot scripts that triage claim status, and follow-up sequences that handle the carrier conversation.

Do you do commercial roofing too?

Yes. Commercial uses different channels — LinkedIn, targeted display, and content marketing — alongside search. We segment campaigns and report separately.

What's a realistic CPL for roofing?

Typically $80–$250 per qualified inspection request in mid-size markets. Storm seasons drop CPL dramatically. We benchmark and report monthly.

How fast will I see leads?

LSA and Google Ads can drive inspection requests in 1–2 weeks. SEO compounds over 90–180 days. Brand-building (CTV, YouTube) shows up in lead quality and close rate over 6 months.

Out-Compete Storm Chasers

Tell us your market. We'll build the plan.

30-minute call. Review your CPL, your competition, your storm response capability, and your current marketing.