Full-funnel marketing: build, service, and retail.
SEO, Google LSA, paid social, long-form nurture, CTV, and AI lead capture for pool builders, service companies, and retail showrooms.
Marketing built for the way pool & spa actually runs.
New Build Sales Cycles Are Long
A $80K pool build takes 3 to 9 months from first inquiry to close. Marketing has to nurture, not just capture. We build long-form sequences that hold attention.
Service Calls vs. New Builds
Different buyers, different intent, different ROI. We segment campaigns so service revenue and build pipeline both grow without bleeding into each other.
Spring/Summer Is Brutal
May to August: phones explode. November to February: tumbleweeds. We level the curve with off-season service campaigns and pre-season build promotions.
Retail Foot Traffic Needs Local Search
If you have a showroom, "pool store near me" is the highest-intent search you can rank for. We optimize GBPs, store landing pages, and inventory feeds.
A pool & spa channel mix that compounds.
Local SEO + AI Search
Rank for "pool builder [city]," "spa repair," "pool store near me": separate campaigns by service type.
Google LSA + Ads
Local Service Ads where eligible plus paid search for high-ticket new-build terms.
Long-Form Nurture Sequences
Email + SMS sequences that hold attention through 3 to 9 month build cycles. Drip campaigns, design inspiration, and milestone follow-ups.
CTV + Streaming Ads
Premium video targeting affluent neighborhoods. Build brand authority for high-ticket purchases.
Reviews + Reputation
Auto-request reviews after every service call and build. Pool buyers obsess over reviews. Make yours dominant.
AI Lead Capture (LeadConnector)
24/7 AI bot qualifies service vs build, books showroom visits, texts back missed calls.
From cooling-season chaos to year-round leads.
Relaunched local SEO around emergency + maintenance terms, took over LSA with active lead management, layered jingle radio across two stations, and put LeadConnector on the missed-call line.
- Local SEO
- Google LSA
- Custom Jingles
- AI Lead Capture
The Results
- 5.6×73 → 412Qualified leads / month
- −61%$184 → $71Cost per qualified lead
- +38pts0 → 38%LSA spend recovered (lead credits)
What we run for pool & spa companies
Tell us your business mix. We'll build the plan.
30-minute call. We'll review your build/service/retail mix, your seasons, and your current CPL.
Capture every lead. Follow up automatically.
LeadConnector, our AI-powered CRM, captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Do you handle high-ticket pool builds?
Yes. That's where most of the margin is. Long-form nurture sequences, dedicated landing pages per build type, and retargeting campaigns hold attention through the multi-month sales cycle.
Can you market both builds and service?
Yes, and we segment carefully. Service campaigns target homeowners with existing pools (different intent, different keywords). Build campaigns target prospective buyers.
What about retail showrooms?
Local SEO + GBP optimization + inventory feeds + targeted Meta ads to drive foot traffic. We've helped pool retailers double showroom visits in the spring rush.
How do we keep crews busy off-season?
Service marketing campaigns starting October, hot tub installs (less seasonal), and pre-spring build promotions. Off-season is where margin lives.
What's a realistic CPL for pool & spa?
Service: $60 to $150 per qualified lead. New builds: $200 to $600 per qualified inspection request (high-ticket justifies higher CPL). We benchmark and report monthly.
