Empathetic intake. Compliant campaigns. Real cases signed.
SEO, LSA for Lawyers, paid social, and 24/7 AI intake for divorce, custody, and family law firms. Privacy-aware landing pages. Bar-compliant scripting.
25+ years marketing for regulated industries. We know how to handle emotionally charged buyer intent without losing trust.
Marketing built for the way family law actually runs.
Inquiries Are Emotionally Charged
Someone Googling "divorce lawyer at 11 PM Sunday" is in crisis. Marketing has to be empathetic, not transactional. Your AI bot scripts and landing pages need to reflect that.
Privacy Is a First-Class Concern
Prospects worry their search history will surface. We build privacy-aware landing pages and intake flows that respect that anxiety.
Pricing Anxiety Stops Inquiries
Family law fees scare prospects off the page. Smart messaging around consultation pricing, payment plans, and "what does this cost" reduces friction without showing line-item rates.
Custody Cases Are High-Stakes Repeat Work
Custody modifications come back. Estate planning follows divorce. We build long-term nurture for the lifecycle, not just the initial case.
A family law channel mix tuned to empathy and case value.
Local SEO + AI Search
Rank for "divorce lawyer [city]," "custody attorney near me," "family law firm" — empathetic content that ranks.
LSA for Lawyers + Google Ads
LSA for Lawyers (where eligible) plus paid search managed for case-CPA, not lead-CPA.
Empathetic Content
Long-form guides on divorce processes, custody timelines, child support calculators — answer prospect questions and signal expertise.
AI Intake (LeadConnector)
24/7 AI bot with empathetic scripting. Books consults. Spanish-language available. Compliant with bar rules.
Privacy-Aware Landing Pages
Landing pages designed for prospects worried about search history. Quick-exit options, discreet calls-to-action.
Reviews + Reputation
Auto-request reviews from settled clients within bar guidelines. Anonymous testimonial frameworks where appropriate.
Family law marketing questions.
How do you handle emotionally charged inquiries?
AI bot scripts written with empathetic tone, not transactional. Landing pages frame the firm as understanding, not aggressive. Speed to first response under 30 seconds, but the response itself is human in tone.
What about high-net-worth divorce cases?
Different campaigns. HNW divorce uses LinkedIn + targeted display + content marketing alongside search. Longer sales cycles, higher case value, dedicated landing pages.
Can you handle multi-state family law?
Yes. State-specific landing pages, state-specific GBPs, intake routing by state. State family law differs significantly — we account for that.
Do you do estate planning marketing too?
Yes — estate planning is a natural cross-sell from family law. We build campaigns for both and handle attribution between them.
What's a realistic case CPA?
Family law: $300–$1,200 per signed case in mid-size markets. HNW divorce: $2,000–$5,000+. We benchmark and report monthly by case type.
Tell us your practice. We'll build the plan.
30-minute call. We'll review your case-CPA targets, your jurisdiction's rules, and your intake process.