Multi-practice campaigns. Coordinated, not fragmented.
SEO, LSA for Lawyers, content authority, and AI intake for general practice firms. Estate, business, real estate, criminal: segmented campaigns by practice area.
Marketing built for the way general practice actually runs.
Diverse Practices = Fragmented Marketing
Estate planning, business law, real estate, criminal defense: different keywords, different intent, different buyers. Most agencies blob it together. We segment.
Estate Planning Is Often Forgotten
Highest-LTV practice for most general firms, and most underused in marketing. We build dedicated campaigns and content authority.
Business Law Sales Cycles Are Long
B2B legal inquiries take months. Marketing has to nurture across LinkedIn, email, and content alongside search.
Bar Rules Vary By Practice
Criminal defense advertising rules ≠ estate planning rules. We work within each practice's specific compliance constraints.
A multi-practice channel mix that compounds.
Local SEO + AI Search
Practice-specific SEO. "Estate planning attorney [city]," "small business lawyer," "real estate closing attorney": segmented campaigns and dedicated landing pages.
LSA for Lawyers + Google Ads
LSA for Lawyers (where eligible) plus paid search by practice area. Every lead reviewed and rated.
Authority Content
Long-form content per practice: estate planning guides, business formation FAQs, real estate closing checklists. Establishes expertise.
LinkedIn for B2B Practices
Business law, commercial real estate, employment law all benefit from LinkedIn presence + targeted ads alongside search.
AI Intake (LeadConnector)
24/7 AI bot routes inquiries by practice area. Books consults with the right attorney. Spanish-language available.
Reviews + Reputation
Auto-request reviews from settled clients per practice. Compound 4.9-star ratings into search dominance.
Cut case-CPA in half against the mass-tort mills.
Pivoted to SEO authority + content (over 80 long-form pieces in 9 months), rebuilt LSA for Lawyers, deployed LeadConnector AI intake with bar-compliant scripting, and added CTV brand-build to drive direct organic.
- Local SEO
- LSA for Lawyers
- AI Intake
- CTV / OTT
The Results
- −55%$2,840 → $1,290Signed-case CPA
- 3.4×14 → 47Signed cases / month
- +0.84.1★ → 4.9★Google reviews avg
What we run for general practice firms
Tell us your practices. We'll segment the plan.
30-minute call. We'll review your practice mix, your jurisdiction, and your current marketing spend.
Capture every lead. Follow up automatically.
LeadConnector, our AI-powered CRM, captures the leads your marketing drives, scores them by intent, and follows up 24/7 by text and email. Missed call? It auto-texts back. No lead ever goes cold.
Frequently asked questions.
Can you handle multiple practices in one firm?
Yes, that's the whole point. We build dedicated campaigns per practice (estate, business, real estate, etc.) and route leads to the right attorney via AI intake.
What's the highest-leverage practice to market first?
Usually estate planning: high LTV, long retention, and most general firms underinvest. Real estate closing is also high-leverage if you're in a hot market. We'll prioritize on the discovery call.
How do you handle B2B practices?
Business law, employment, and commercial real estate use LinkedIn + targeted display + content marketing alongside search. Longer sales cycles, but higher LTV.
Can you do criminal defense too?
Yes. Different bar rules, different intent. Speed-to-lead matters: defendants often Google late at night after arrest. AI intake handles 24/7.
How is success measured for multi-practice firms?
Per-practice case CPA. Each practice has its own targets. We report which practices are profitable, which need adjustment, and how leads flow between them.
