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Plumbing Marketing

Be the first call when the pipe bursts at 2 AM.

SEO, Google LSA, paid social, jingles, CTV, and 24/7 AI lead capture for plumbers. Active LSA dispute management included.

Plumbing SpecialistsActive LSA Management24/7 Lead Capture

25+ years marketing for the trades. We've run plumbing campaigns through every algorithm change and economic cycle.

The Real Problems

Marketing built for the way plumbing actually runs.

  • Emergencies Don't Wait

    Pipe burst at midnight, water heater dead Sunday morning. The homeowner calls the first three names that show up. We make sure you're one of them — even at 3 AM.

  • High-Ticket vs Service Call Mix

    Sewer replacements pay 50× a snake job, but they're harder to win. We segment campaigns so you're ranking for both — and routing the right customer to the right call.

  • LSA Disputes Are a Time Sink

    Wrong number, out of area, "just looking for a price" — Google charges anyway unless you actively dispute. Most agencies don't. We do.

  • Repeat Customers Are Your Goldmine

    A loyal customer base is worth more than any campaign. Auto-review requests, maintenance reminders, and SMS reactivation sequences keep them coming back.

What We Run

A plumbing channel mix that compounds.

  • Local SEO + AI Search

    Rank for "plumber near me," "emergency plumber [city]," "water heater install," and the long-tail terms that close.

  • Google LSA + Ads

    Local Service Ads with active dispute management plus paid search for terms LSA doesn't cover.

  • Custom Jingles + Radio

    A jingle that's the sound of plumbing in your market. Pair with smart radio buys for top-of-mind recall.

  • CTV + Streaming Ads

    Geo-targeted to neighborhoods you serve. Hulu, YouTube TV, Roku — premium video at fractional cost.

  • Reviews + Reputation

    Auto-request reviews after every service. Respond to negatives in real time. More 5-stars = higher rank.

  • AI Lead Capture (LeadConnector)

    24/7 AI bot answers FAQs, qualifies emergencies, books appointments. Missed calls auto-text back.

FAQ

Plumbing marketing questions.

What's a realistic CPL for plumbing?

Typically $50–$150 per qualified lead in mid-size markets. Emergency leads run higher. We benchmark you against trade averages and report real CPL by channel monthly.

Do you handle commercial plumbing too?

Yes. Commercial plumbing has different intent and longer sales cycles. We segment campaigns and use LinkedIn + targeted display alongside search.

Can you grow a single-truck shop?

Yes. Single-truck operations up to 30+ truck regional players. We size the channel mix and budget to where you are.

How do you handle LSA disputes?

Every charged lead gets reviewed. Wrong number, out of service area, junk, non-plumbing inquiry → we file the dispute. Most clients get 20–40% of LSA spend back in disputed-lead credits.

Do you market drain cleaning specifically?

Yes — drain cleaning is one of the highest-volume plumbing search categories. We build dedicated campaigns and landing pages for it.

Get the Phones Ringing

Tell us your service area. We'll build the plan.

30-minute call. We'll review your CPL, your competition, and your current marketing.