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Landscaping Marketing

Year-round revenue from seasonal demand.

SEO, Google LSA, maintenance plan campaigns, snow contract acquisition, and AI lead capture for landscapers. Recruiting campaigns included.

Landscaping SpecialistsSeasonal Strategy24/7 Lead Capture

25+ years in the trades. We've run landscaping campaigns through every season cycle.

The Real Problems

Marketing built for the way landscaping actually runs.

  • Seasonal Demand Kills Cash Flow

    Spring rush hits and you can't hire fast enough. November comes and revenue drops 70%. We level the curve with maintenance plan campaigns, snow contracts, and off-season offers.

  • Hardscape Margins vs. Mowing Margins

    A patio install pays 20× a lawn cut. Different campaigns, different intent, different landing pages. Most landscapers blend them and bleed margin.

  • You Need Crews, Not Just Customers

    Half the marketing problem is recruiting. We run dedicated hiring campaigns alongside customer acquisition.

  • Reviews Are the Whole Game

    Customers Google "landscaper near me" and look at the stars. We auto-request reviews after every job and respond to negatives in real time.

What We Run

A landscaping channel mix that compounds.

  • Local SEO + AI Search

    Rank for "landscaper near me," "lawn care [city]," "hardscape contractor," "snow removal" — all by season.

  • Google LSA + Ads

    Local Service Ads with active dispute management plus paid search for terms LSA doesn't cover.

  • Maintenance Plan Campaigns

    High-leverage email + SMS sequences that convert one-time customers into recurring revenue. Levels seasonal cash flow.

  • Snow Contract Marketing

    Off-season hardscape and snow contract acquisition campaigns. Keep crews busy and revenue flowing year-round.

  • Recruiting Campaigns

    Dedicated hiring campaigns on Indeed, Meta, and local job boards. Most agencies don't do this — we do, because the trades need it.

  • AI Lead Capture (LeadConnector)

    24/7 AI bot qualifies maintenance vs install jobs, books estimates, texts back missed calls.

FAQ

Landscaping marketing questions.

What's a realistic CPL for landscaping?

Typically $35–$100 per qualified lead in mid-size markets. Maintenance accounts run lower CPL, hardscape installs run higher. We benchmark by category.

Do you market hardscape installs separately?

Yes. Hardscape ($5K–$50K projects) needs different messaging, landing pages, and longer follow-up sequences than recurring lawn care.

Can you help with snow contract acquisition?

Yes. Off-season contract acquisition campaigns starting August/September, targeting commercial and residential properties looking for winter coverage.

Do you do recruiting marketing too?

Yes — half the trades problem is hiring. Dedicated campaigns on Indeed, Meta, and local job boards. Same agency, same reporting, no extra vendor.

Can you handle multi-location landscapers?

Yes. Single-crew operations up to multi-location regional players. Per-location attribution, location-specific GBPs, and dedicated landing pages.

Level Your Cash Flow

Tell us your service area. We'll build the seasonal plan.

30-minute call. We'll map your seasons, review your CPL, and propose a year-round channel mix.