Built for case value — not lead volume.
Personal injury, family law, general practice. SEO, LSA for Lawyers, paid social, jingles, and AI-powered intake. Bar-compliant, case-CPA reported.
25+ years marketing for businesses that take legal compliance seriously. We don't fly close to the sun.
Pick your specialty.
Personal Injury
Auto accident, slip & fall, workers comp, medical malpractice — high-value cases on a shorter sales cycle.
ExploreFamily Law
Divorce, custody, support, prenup — emotionally charged inquiries that need empathetic intake.
ExploreGeneral Practice
Estate planning, business law, real estate, criminal defense — broad practice, multiple campaigns.
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Most legal marketing optimizes for lead volume. We optimize for signed cases.
Cost Per Case, Not Cost Per Lead
Lead volume is meaningless if cases don't qualify. We optimize for signed-case CPA, not vanity metrics. Every channel reported by case value.
Intake Drops the Ball
You spend $300 on a lead and the intake team takes 4 hours to call back. We deploy LeadConnector AI bots that qualify and book consultations 24/7 — even at 11 PM Sunday.
Compliance Ties Your Hands
Bar association rules, ABA guidelines, HIPAA on med-mal — most agencies don't know any of it. We do, and we run campaigns within those constraints.
PI Mass Tort Money Distorts the Market
National PI mills bid up Google Ads costs to absurd levels. We use SEO, content authority, and strategic LSA to win at lower CPA than mass-tort competitors.
A legal channel mix tuned to case value.
Local SEO + AI Search
Rank for "[practice area] lawyer near me," "best [practice] attorney [city]," and the long-tail terms that close.
ExploreGoogle LSA for Lawyers + Ads
LSA for Lawyers (where eligible) plus paid search managed for case-CPA, not lead-CPA.
ExploreContent + Authority Building
Long-form blog and FAQ content that answers prospect questions and signals expertise to Google + AI search engines.
ExploreCTV + YouTube Brand Building
Premium video establishing trust before the prospect needs you. Brand recall when injury happens drives inbound.
ExploreAI Intake (LeadConnector)
24/7 AI bot that handles initial intake, qualifies cases, and books consults. Compliant scripting. Spanish-language available.
ExploreReviews + Reputation
Auto-request reviews from settled clients (within bar guidelines). Compound 4.9-star ratings into search dominance.
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Legal marketing questions.
Do you understand bar association advertising rules?
Yes. We work within state bar advertising rules, ABA guidelines, and (for medical malpractice and PI) HIPAA-aware processes. We'll ask for your jurisdiction's specific rules on the discovery call.
Can you handle PI mass-tort competition?
Yes — and we don't play their game. National PI mills bid up Google Ads to absurd CPCs. We use SEO authority, strategic LSA, and brand-building (CTV, YouTube) to win cases at lower CPA.
How do you measure success?
Signed-case CPA — what you actually paid to acquire a paying client. Lead volume is reported but never the headline metric.
Do you offer compliant intake automation?
Yes. LeadConnector AI bot scripts written within bar rules — no guarantees, no specific outcomes, proper disclaimers. Books consults; doesn't practice law.
Can you handle multi-state firms?
Yes. State-specific landing pages, state-specific GBPs, state-specific intake routing, and state-specific bar compliance. Multi-state attribution included.
Tell us your practice. We'll size the plan.
30-minute call. We'll review your case-CPA targets, your jurisdiction's rules, and your current marketing.