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Digital Solutions for Stations

Add a digital agency to your station — without hiring one.

White-label SEO, PPC, websites, social, and CTV your sales team can resell to local advertisers. We deliver behind the scenes. You keep the relationship — and the margin.

Since 1999White-Label DeliveryBuilt For Broadcasters

We run digital campaigns under station-partner brands across multiple markets. Your advertisers never see the Killerspots name unless you choose to introduce us.

What Your Sales Team Can Sell

A full digital agency stack — packaged for resale.

  • SEO & Local Search

    Local SEO, Google Business Profile management, and content built to rank in your advertisers' markets. Reports branded for your station, delivered monthly.

  • Google Ads & LSA

    Paid search and Local Service Ads managed for your advertisers. Campaign builds, optimization, and conversion tracking — branded as your station's digital team.

  • Meta & Social Ads

    Facebook and Instagram campaigns sized for local advertiser budgets. Creative, targeting, and weekly optimization handled end-to-end.

  • Websites & Landing Pages

    Fast, mobile-first sites and campaign landing pages. Built to capture leads and integrate with your station's ad campaigns and traffic systems.

  • CTV & Streaming

    Connected TV and OTT campaigns with full creative production and media buying. A natural extension for stations already producing video for traditional TV.

  • Programmatic Display & Video

    Geo-targeted display, video, and retargeting campaigns. Layer on top of your over-the-air buys for true cross-channel reach.

Why It Works

Built so your sales team wins — and your station keeps every dollar it should.

  • New Revenue Stream

    Add high-margin digital services to your rate card without hiring a digital team. Every dollar you sell is incremental to your spot revenue.

  • You Set the Markup

    We give you wholesale rates. You set retail. Keep the spread. Most station partners run 40–70% margins on white-label digital.

  • Full Sales Enablement

    Branded rate cards, proposal templates, talk tracks, prospecting playbooks, and live deal support. Your reps don't need to be digital experts to sell digital.

  • Branded Reporting

    Client-facing dashboards and monthly reports branded as your station. We're invisible to your advertisers — every win belongs to your team.

How It Works

Three steps from kickoff to live campaigns.

  1. Step 01

    Onboard Your Sales Team

    Sales training, branded collateral, talk tracks, and pricing. Your reps walk out ready to pitch on Monday morning.

  2. Step 02

    Sell + Hand Off the Brief

    Your rep closes the digital deal alongside the spot buy. They submit a brief through your branded partner portal. We pick it up.

  3. Step 03

    We Deliver, You Bill

    Campaigns built, launched, and optimized. Reports branded as your station. You bill the advertiser. We bill you wholesale.

FAQ

Digital partnership questions.

My reps don't know digital. How do they sell it?

They don't have to be experts. We provide sales training, talk tracks, prospecting playbooks, and live deal support — including joining sales calls when needed. Reps just need to know the customer; we handle the technical pitch.

How is pricing structured?

Wholesale rate card you mark up to retail. Most partners run 40–70% margins. Volume discounts kick in as your digital book of business grows. Get a quote and we'll walk you through the math.

Will you ever talk to my advertisers directly?

Only when you ask us to — and only as your station's digital team. White-label means white-label. Reports, dashboards, emails, calls — all branded as you.

How fast can we launch a campaign?

PPC campaigns can launch in a week. SEO is a 90-day ramp. Websites typically take 4–8 weeks depending on scope. We set timelines up front so your reps can promise dates that hold.

Do we have to sell every service?

No. Plenty of station partners start with just SEO and Google Ads, then add social, websites, and CTV as their book grows. Pick what fits your market and your reps.

Station Partnership

Add digital revenue to your rate card. Let's talk margin.

30-minute partnership call. Walk through your sales team, your markets, and what digital services would fit. We'll come back with a wholesale rate card and a launch plan.