B2B campaigns built for pipeline, not vanity clicks.
Sponsored content, message ads, lead gen forms, and account-based marketing on LinkedIn. For B2B service businesses, professional firms, and SaaS with $5K+ ACV.
LinkedIn ads cost more, but B2B leads close at higher rates and bigger deal sizes. The math works for the right buyer.
Six campaign types for B2B pipeline.
Sponsored Content
Single image, video, document, and carousel ads in the LinkedIn feed. Targeted by job title, company, industry, and seniority.
Message Ads + Conversation Ads
Direct InMail-style ads that drop into prospect inboxes. Higher CTR than feed ads, better for high-value accounts.
Lead Gen Forms
In-platform forms pre-filled with LinkedIn profile data. High conversion, fast follow-up via LeadConnector integration.
Account-Based Marketing (ABM)
Target named accounts by company list. Run dedicated campaigns to specific decision-makers at specific employers.
Retargeting + Matched Audiences
Retarget website visitors, CRM contacts, and event attendees. Layer with LinkedIn's native targeting for high-precision reach.
Pipeline Attribution
Track LinkedIn impact through to closed-won revenue, not just MQLs. Connect campaign data to your CRM for full-funnel attribution.
LinkedIn Ads questions.
What's a realistic LinkedIn cost-per-lead?
B2B is expensive. Typical CPL: $80–$300+ depending on industry and target seniority. The math works because LinkedIn leads close at higher rates and bigger deal sizes than other channels.
Is LinkedIn worth it for small B2B?
For small B2B with ACV $5K+, yes. Below that, the math is hard because LinkedIn CPM and CPC are 5–10× other platforms. We'll be honest if your unit economics don't fit.
Can you do account-based marketing?
Yes — upload a target account list (1,000+ companies typical), build segmented campaigns per persona, and report by account-level engagement. Standard ABM toolkit.
Do you handle creative?
Yes — single image, video, carousel, document, and message-ad creative produced in-house. B2B creative needs different tone than B2C; we know the difference.
What's the minimum spend?
Typically $3K+/mo. LinkedIn ad costs are higher, so smaller budgets get drowned out. ABM campaigns work at smaller spends because they're hyper-targeted.
Tell us your ICP. We'll build the campaign.
30-minute call. We\'ll review your target accounts, your buyer personas, and your unit economics — then come back with a LinkedIn strategy.